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Principles of Marketing 14th Edition PDF by Philip Kotler



Principles of Marketing

Book Title: Principles of Marketing

Description: Learn how to create value and gain loyal customers. Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.

Author: Philip Kotler
Publisher: Prentice Hall
Language: English
ISBN: 0132167123
Pages: 740
Release Date: 2011
Category: Marketing

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Category : Marketing Books

Comments (24)

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